Hello, I’m <strong>Claudia Davies</strong>. I am a <strong>Strategic Communications Leader</strong> and Team Lead for International Digital Initiatives in the public sector.

Hello, I’m Claudia Davies. I am a Strategic Communications Leader and Team Lead for International Digital Initiatives in the public sector.

Strategic Communications Leadership in the Public Sector

Team & Project Leadership in International Digital Initiatives

Public Affairs & Political Engagement at EU and Federal Level

Driving Digital Strategy & Structured Execution

Hi! I’m Claudia Davies.

I am Team Lead for International Digital Initiatives at the German Aerospace Center’s project management agency, leading a team of eight and serving as Deputy Head of Department for Digital Strategies and Developments. I drive strategic communications and public affairs for EU and federal technology initiatives, aligning stakeholders and delivering structured, high-impact results in complex political environments.

Outside of work, I am equally driven — currently training for my next half marathon, travelling whenever possible and supporting animal welfare. And two cats generously allow me to share their home.

  • Address: Berlin, Germany
  • E-mail: hello@claudiadavies.de
Strengths
Strategic Communications Leadership
I lead communication strategies in complex public-sector environments, aligning messaging with political objectives and organizational priorities. From high-level briefings to media strategy and milestone communication, I ensure clarity, coherence and credibility across all channels.
Public Affairs & Political Acumen
I operate confidently at the intersection of policy, administration and technology. As a trusted contact for federal stakeholders and EU-level initiatives, I understand institutional dynamics, political sensitivities and the importance of precise positioning.
Agile Project & Process Management
I design structured workflows using tools such as Jira and Confluence, ensuring transparency, efficiency and reliable execution. From strategic planning to milestone reporting, I drive projects forward with discipline and measurable progress.
Digital Strategy & Technology Communication
I translate complex digital and technological topics - including cloud, edge and data infrastructures - into accessible, compelling narratives. My work strengthens visibility, fosters stakeholder alignment and supports digital transformation in high-impact initiatives.
Team Leadership & Personnel Responsibility
I lead and develop a team of eight professionals and serve as Deputy Head of Department for Digital Strategies and Developments. I set clear priorities, build transparent structures and create an environment that enables performance, accountability and growth.
Structured, Ambitious & Results-Oriented
I combine analytical thinking with strong organizational skills and a high level of personal drive. I thrive under pressure, deliver reliably and continuously seek to elevate standards - for my team, my projects and myself.
Experience
2025 - Present
Team Lead International Digital Initiatives & Deputy Head of Department, German Aerospace Center
  • Leadership & Personnel Responsibility: Leading and developing a team of eight professionals within the department for Digital Strategies and Developments; serving as Deputy Head of Department with responsibility for strategic alignment, prioritization and performance oversight.

  • Strategic Programme Leadership: Overseeing international digital initiatives in the fields of cloud, edge and data infrastructures; ensuring structured execution, milestone governance and stakeholder coordination at EU and federal level.

  • High-Level Stakeholder Management: Primary contact for communication matters with federal ministries; aligning messaging, reporting and strategic positioning across institutional interfaces.

  • Strategic Communications & Public Affairs: Defining and steering communication strategies for complex technology initiatives, including political briefings, press strategy, milestone communication and reputation management.

  • Agile Project & Process Management: Establishing transparent workflows and coordination processes using Jira and Confluence; strengthening efficiency, accountability and cross-team collaboration.

  • Visibility & Knowledge Transfer: Driving publications, conferences, workshops and high-level events to increase visibility and strategic impact of digital initiatives.

2023 - 2025
Advisor & Specialist for Communications, Press Work and Public Relations, German Aerospace Center
  • Consulting: Advising federal ministries and the European Commission on research and development (R&D), with a focus on digital innovation and technological advances.
  • Project Management: Leading a major EU digital policy project, including project management and team leadership.
  • Communiation Strategy: Developing and implementing comprehensive communication strategies for technology programs and projects.
  • Press Work: Writing guest articles, press releases, speeches and briefings to communicate complex technical content to a wide audience.
  • Online Communications: Support and further development of the websites of federal ministries, including writing texts, revising website structures and introducing social media channels; writing social media posts for the social media channels of federal ministries

 

2020 - 2022
Deputy Spokeswoman, Investitionsbank Berlin
  • Press work: Answering Press Enquiries in German and English, Writing Press Releases, Holding Press Conferences
  • Social Media: Person in Charge in the Conception and Implementation of Target Group Oriented Posts for Social Networks
  • Graphics & Videos: Creation of Graphics for Internal and External Communications, Creation and Editing of Videos for Internal and External Communications
  • Speeches, Presentations, Briefings for the Board of Directors: Creation of Speeches, Presentations and Briefings for the Board of Directors, Taking into Account the Strategic Orientation of the Company
  • Internal and External Communications: Editorial Work for our Intranet and Web Presence
  • Staff Magazine: Person in Charge for the Conception, Coordination and Production of the Staff Magazine, Coordination with Agencies, Writing and Editing of Articles
2019 - 2020
Trainee Corporate Communications, Investitionsbank Berlin
  • Writing Press Releases and Speeches
  • Handling and Refining our Social Media Presence
  • Crisis Communication in Social Media during the Corona Crisis
  • Answering Press Inquiries
  • Editorial Work for our Website and various Publications
  • Developing and Implementing an extensive Employer Branding Concept in Collaboration
  • Internal Communications
  • Enhancing our Employee Magazine
  • Event Management
2016 - Present
Freelance Communications, Ristorante Pizzeria Toscana
  • Conception and Implementation of a Web Presence
  • Social Media PR
  • Editorial Work
  • Frontend & Backend of toscana-zr.de
  • SEM
  • Media Relations
2019
Internship Corporate Communications, Lufthansa Technik AG
  • Assistance in Internal Communications
  • Conception, Research and Production of Articles for the Intranet
  • Videography
  • Assistance in the Production of the Employee Magazine
  • Translations German / English
2018
Internship Press and Communications, Embassy of the Federal Republic of Germany London
  • Media Monitoring and Analyses
  • Social Media PR
  • Photography
  • Editorial Work
  • Answering Requests from German Citizens
2017
Working Student Media Relations and Communications, Schufa Holding AG
  • Editorial Work
  • Media Monitoring
  • Content Management
2015 - 2016
Working Student Online Marketing, Communardo Software GmbH
  • Editorial Work
  • Social Media PR
  • Product Marketing
  • Translations German-English
  • SEO
  • Eventmanagement
2015
Internship International PR, mc Group
  • Interactive Communication
  • Editorial Work
  • Eventmanagement
  • Media Monitoring
  • Media Analyses
Education
2016 - 2019
Master of Arts in Communication Science, Johannes Gutenberg University Mainz

Master Thesis: Big Data and Algorithms in PR

Final Grade: 1,8

Topics:

  • Media Economics
  • Online Communications
  • Public Policy
  • Communication Management
  • Media and Communications Research

 

2012 - 2016
Bachelor of Arts in Communication Science, TU Dresden

Bachelor Thesis: Crisis Communications in Social Media

Final Grade: 2,1

Topics:

  • Media History
  • Eventmanagement
  • Communications Research
  • Media Law
  • Social Media PR
  • Crisis Communications
  • Statistics
  • Public Relations

 

IT Skills
  • MS Office
    100%
  • Canva
    100%
  • Tweetdeck
    100%
  • First Spirit / Wordpress CMS
    80%
  • Atlassian Confluence & Jira
    75%
  • Adobe Suite
    50%
Languages Skills
  • German
    100%
  • English
    100%
  • Spanish
    50%
  • French
    30%
Knowledge
  • Strategic Communications
  • Team Leadership & Organizational Development
  • Public Affairs & Political Stakeholder Management
  • Agile Project & Process Management
  • Digital Strategy & Communication Ecosystems
  • Media Strategy & Reputation Management
Projects
8ra Initiative – European Cloud-Edge Ecosystem Website
  • Website
  • Conceptualized and led the development of the full communication architecture and website strategy
Executive Interviews & Thought Leadership Series (8ra)
  • Interviews
  • Conduct high-level interviews with European technology leaders and project coordinators
8ra - Cloud-Edge Continuum
  • Social Media Account
  • I created a LinkedIn channel to promote the ambitious European cloud project.
Start-up-Metropole Berlin boomt trotz Corona - IBB Ventures zieht nach 25 Jahren Venture Capital Bilanz
  • Press Release
  • Well received press release about the financial results of IBB Ventures
IBB Wohnungsmarktbericht 2021: Steigende Angebotsmieten trotz leichtem Bevölkerungsrückgang
  • Press Release
  • Well distributed press release about the Berlin housing market
Film about IBB Wohnungsmarktbericht 2021
  • Film
  • Video I coordinated and created with an Agency to distribute on the IBB Website and Social Media Accounts
Mit starkem Fundament die großen Themen angehen
  • Ghostwriting
  • Guest Article published in Börsen-Zeitung 2022 by our CEO Dr. Hinrich Holm
Sozial und ökologisch gestärkt aus der Corona-Pandemie
  • Ghostwriting
  • Guest Article published in Börsen-Zeitung 2021 by our CEO Dr. Hinrich Holm
LinkedIn Profile for Investitionsbank Berlin
  • Social Media
  • I'm in charge of IBB's social media accounts and implemented a new social media strategy which included the creation of a strong presence on LinkedIn.
Twitter Profile for Investitionsbank Berlin
  • Social Media
  • I'm in charge of IBB's twitter account, managed the crisis communication during Corona and massively increased the number of followers.
Big Data in der PR: Gigantisches Potenzial oder doch nur ein Hype? - Part 2
  • Editorial Work
  • Part 2 of my publication about big data in PR
Big Data in der PR: Gigantisches Potenzial oder doch nur ein Hype?
  • Editorial Work
  • Part 1 of my publication about big data in PR
Interview mit komm.passion: „Selbstdenken ist angesagt“
  • Editorial Work
  • Interview with the PR agency komm.passion for the PR Journal
Saxon Switzerland — a breathtaking landscape of sandstone mountains
  • Editorial Work
  • Article on saxon switzland for the Embassy of the Federal Republic of Germany London
Vogtland — a diverse region dominated by a cornucopia of castles
  • Editorial Work
  • Article on the vogtland-region for the Embassy of the Federal Republic of Germany London
„Und wann hast du das letzte Mal den Bauch einer Boeing gestreichelt?“
  • Editorial Work
  • Article for our student initiative about an excursion to Fraport
Web Presence for Ristorante Pizzeria Toscana
  • Web Development
  • I developed and implemented a page for a local restaurant, including all the editorial work.
Facebook Profile for Ristorante Pizzeria Toscana
  • Social Media
  • I created a social media presence for a local restaurant including all the writing and graphics.
Interests
Running
Traveling
Animal Welfare Advocacy
Photography
Contact
Want to say Hi?

You want to talk about job opportunities, my master thesis or just my cats? Then just shoot me a message to my email address hello@claudiadavies.de and I get back to you as soon as possible!